Saturday, August 20, 2011

Why I Added Meta Description to Increase SEO

The Blog Plan – Latest Update
Why I Added Meta Description to Increase SEO

The importance of updating your meta tags is widely debated these days.

In the past, websites would take advantage of them.  This is why Google doesn't take into account meta description or keywords as much as they used to.

Let me explain what a meta tag is though before I go much further on the subject.

What is a Meta Tag?

A meta tag is HTML code that contains data that describes a webpage.  It normally consists of two areas of information, website description and keywords.

The website description is exactly as it sounds.  It describes what my site is all about, remembering to find what keywords to use to Google rank my site and implementing them into a short sentence.

The keywords are what words or phrases that I want to rank high in Google with.

How to Update Meta Tags

  • Open the Layout panel of your blog and go to Edit HTML. (fyi - Click the Download Full Template link and save a backup copy of your current template so you can undo the following changes in case anything goes wrong.)

  • Locate the following lines of code:

<head> <b:include data="blog" name="all-head-content" /> <title><data:blog.pageTitle /></title>

  • Add the following code immediately after the <b:include data="blog" name="all-head-content" /> line:

<b:if cond='data:blog.url == ""'> <meta content='DESCRIPTION' name='description'/> <meta content='KEYWORDS' name='keywords'/> </b:if>

  • Replace the line with the URL of your homepage.

  • Replace the word DESCRIPTION with a description for your homepage.

  • Replace the word KEYWORDS with a list of keywords separated by commas and relevant for your homepage. (Eg blog,blogging,how to blog)

Tips to remember

  • Meta tags don't greatly influence Google ranking.
  • I'd rather have the tags than not. It doesn't hurt including them.
  • If you decide to often change your keywords, you may want to also change your meta tags description and keywords as well. I'd suggest to bookmark this page if you often change keywords.

What do you think? Are you going to implement the use of meta tags?  Or if you are currently using them, do you think they are doing you good? Leave to hear what you think.

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